The Only Magnesium Oil Shampoo Scientifically Formulated Specifically for Horses This product contains Purified brine from the Dead Sea rich in Magnesium and other Minerals.In this highly purified state it is commonly referred to as “Magnesium Oil”. This is blended with a specifically formulated shampoo designed specifically for this application. The shampoo is a “surfactant” and not a soap. Golden Mag Equine Magnesium Oil Shampoo is pH balanced. This is a near neutral pH found in high quality skin care products. Several other various soaps and shampoos have much higher pH levels and as such are much more “alkaline”. This product is truly “pH Balanced”. This product is designed to allow the transdermal application of Magnesium Oil during the application of the shampoo to the horse. The shampoo should be left on for 5 to 10 minutes. It should then be rinsed leaving leaving the coat and skin clean with virtually no residue.