Tru Fragrance (formerly “Romane Fragrances”) is a fragrance manufacturer that was founded by Bernie Dworin in 1969 to develop fine fragrances for independent clothiers. Over the last 43 years, it has grown to serve both the independent, licensed and private label fragrance markets, as well as niche segments in every retail price point ranging from $9.99 to $99.00. Whether we are creating a brand for young teens, mature women or any other target market, the Tru Fragrance development process remains the same: We use a powerful combination of art and science to develop great fragrance brands that consistently resonate with consumers in an emotional way.
Targets: Undisputed appeals to the adrenaline seeking rodeo cowboy and all men who love the thrill of victory—Tru Fragrance created brand
Packaging: Masculine bottle design featuring a champion metal belt buckle medallion and a silver foil detailed box.